Deviations from the standard model predictions in the semileptonic decays of the B mesons have been reported by the LHCb and the B-factories over the last decade. Among them, strikingly, a deviation of 3.1 sigma in one of the cleanest observables, R(K), was recently announced by the LHCb. In this talk we review the status of these so-called flavour anomalies in the light of the data at face value and the upcoming experimental measurements. We present the simplest theory where one can understand the unification of matter (quarks and leptons) and show how these anomalies can be naturally accommodated in its context and discuss what are their implications regarding other predictions.